Digital Communications Strategist

Date: Mar 18, 2023

Location: Rancho Cucamonga, CA, US

Company: Inland Empire Health Plans

Job Requisition ID: 8603 


Position Summary/Position


Under the direction of the Manager of Web & Internal Communications, the Digital Communications Strategist plays a critical role in integrated marketing and communications. This position is responsible for gathering all information across the company and external vendors or partners required to develop communications plans and write content for social media, digital advertising, and email collaterals specifically to IEHP members, providers, partners, and general community. In addition, this position will develop and execute strategies and monitor the marketing programs in collaboration with other departments and external vendors.  

Major Functions (Duties and Responsibilities)


1. Work with IEHP management and creative team to develop various internal and external social media, digital advertising, and email communication messages and strategies.
2. Facilitate, collaborate, and act as liaison for marketing partnerships with external departments & integrate relevant campaigns into the integrated marketing & communications plan.
3. Ensure social media, digital advertising, and email deliverables support IEHP branding profile and goals.
4. Consult with the appropriate IEHP Team Members to develop the purpose, strategy, target audience, style, and length of the content. Write and subsequently edit IEHP social media, digital advertising, and email materials.
5. Triage all requests from Members, Providers, and General Community through the social media, digital advertising, and email channels to appropriate departments and ensure timely fulfillment of requests.
6. Develop survey and identify success metrics for the responsible programs to report out the program outcomes.
7. Work with the Communications Writers to get all materials translated by submitting the approved English content to the communications writer when the project is routed to the chiefs and communicating any changes to the English content.
8. Track and update all activities related to the IEHP social media, digital advertising, and email, marketing campaign. Work and communicate with other departments and external vendors to launch new campaigns and report on campaign results to management.
9. Research, recommend and implement industry best practices on the social media, digital advertising, and email.
10. Work with the Graphic Designers to develop new ad artwork and messaging strategy for social media, digital advertising, and email. Work with Web Developer to develop landing pages consistent with ad campaigns and messaging.
11. Manage day-to-day interactions and relationship with social media, digital advertising, email, and SEO vendors.
12. Track, update, and report IEHP’s social media profiles (Facebook, Twitter, Instagram, and LinkedIn) through the social media dashboard platform. Also, responsible for collaborating with various departments to develop strategic messaging campaigns and to support the distribution and promotion of any podcast programs.
13. Manage social media promotion budget to optimize spend. Analyze results and edit future campaigns accordingly.
14. Work with Digital Production Specialist to keep YouTube channel current and relevant.
15. Plan/Execute/Analyze/Report out digital advertising campaigns.
16. Ensure IEHP material complies with the reading level required by the regulatory agencies. Run a health literacy assessment (HLA) on all member materials to obtain a 6th grade reading level and keep a record of the assessment. Update projects in the project management tool and ensure all timelines and deliverables are met.
17. Ensure all online IEHP member materials receive regulatory approval before production by working with Compliance.

Supervisory Responsibilities

Leading: Self

Experience Qualifications


Three (3) years of experience in writing, formulating copy and editing in the following industries: health care, hospital, health plan, advertising, public relations, or other relevant industry. Three (3) years of experience in digital communications including web, social media, texting and/or emailing.

Preferred Experience


Experience with HTML coding a plus.

Education Qualifications


Bachelor's degree in Business, Communications, Marketing, Public Relations or related field from an accredited institution required.

Drivers License Required


Knowledge Requirement


Knowledge of Microsoft Office Suite, website content management, HTML, Good Ads and GA4.

Skills Requirement


PC proficient. Microsoft Office Suite, website content management, email platforms, and GA4. The Digital Communications Strategist will possess exceptional customer service skills and ability to analyze programs.

Abilities Requirement


The Digital Communications Strategist will possess the ability manage multiple projects, can triage projects, meet deadlines, and approach new opportunities with innovative ideas while maintaining IEHP standards of quality and brand voice. Will also have the ability to articulate and present ideas and concepts to groups of people and ability to work with different personalities effectively.  

Commitment to Team Culture


The IEHP Team environment requires a Team Member to participate in the IEHP Team Culture. A Team Member demonstrates support of the Culture by developing professional and effective working relationships that include elements of respect and cooperation with Team Members, Members and associates outside of our organization.

Working Conditions


Position is eligible for telecommuting/remote work location model upon completing the necessary steps and receiving HR approval. The incumbent approved to telecommute may periodically be required to report to IEHP’s main campus for mandatory in-person meetings or for other business needs determined by IEHP leadership.

Work Model Location


Physical Requirements

Gross Manipulation - CONSTANTLY
Keyboarding: Touch-Screen - CONSTANTLY
Keyboarding: Other - CONSTANTLY
Use of computer mouse - CONSTANTLY
Squatting - FREQUENTLY
Flexion of the neck - CONSTANTLY
Extension of the neck - CONSTANTLY
Twisting of the neck - CONSTANTLY
Reaching (at shoulder level) - CONSTANTLY
Reaching (below shoulder level) - FREQUENTLY
Hearing: One-on-One - CONSTANTLY
Hearing: In a group - CONSTANTLY
Hearing: Over the Telephone/Cell Phone - CONSTANTLY
Hearing: Conference Speakers/Video Calls/Radio Calls - CONSTANTLY
Hearing: Other sounds - CONSTANTLY
Use hands/fingers to handle or feel - FREQUENTLY
Fine manipulation - FREQUENTLY
Simple Grasp - FREQUENTLY
Up and down flexion of wrist - CONSTANTLY
Side to side motion of the wrist - CONSTANTLY
Turning/rotation of wrist or hand - CONSTANTLY
Powerful Grasp/Tight Grasp - FREQUENTLY
Alternate Sit/Stand or Walk at Will - CONSTANTLY
Communicate: Information/ideas verbally - CONSTANTLY
Communicate: Verbally engage with customer base - CONSTANTLY
Communicate: Give Instructions, advise, warn, instruct - CONSTANTLY
Far Visual Acuity - FREQUENTLY
Near Visual Acuity - CONSTANTLY
Perform complex and varied tasks - CONSTANTLY
Develop and maintain positive work relationships - CONSTANTLY
Adaptability: rate of change in work location - FREQUENTLY
Adaptability: rate of change in work schedule - CONSTANTLY
Adaptability: rate of change in work tasks - CONSTANTLY
Regular contacts: co-workers, supervisor - CONSTANTLY
Regular contacts: recurring clients - CONSTANTLY
Other contacts: public exchange - CONSTANTLY
Other contacts:one-time clients - CONSTANTLY
Decision-making - FREQUENTLY
Lead/Influence Others - FREQUENTLY
Work review - CONSTANTLY
Rapid Pace of work - FREQUENTLY
Control of work pace - FREQUENTLY
Pace of work with faster/slower work periods - FREQUENTLY
Problem Solving - CONSTANTLY
Understand and follow direction - CONSTANTLY
Regular and reliable attendance - CONSTANTLY

A reasonable salary expectation is between $70,012.80 and $89,273.60, based upon experience and internal equity.

Inland Empire Health Plan (IEHP) is the largest not-for-profit Medi-Cal and Medicare health plan in the Inland Empire. We are also one of the largest employers in the region, designated as “Great Place to Work.” With a provider network of more than 5,000 and a team of more than 3,000 employees, IEHP provides quality, accessible healthcare services to more than 1.5 million members. And our Mission, Vision, and Values help guide us in the development of innovative programs and the creation of an award-winning workplace. As the healthcare landscape is transformed, we’re ready to make a difference today and in the years to come. Join our Team and make a difference with us! IEHP offers a competitive salary and stellar benefit package with a value estimated at 35% of the annual salary, including medical, dental, vision, team bonus, and state pension plan.

Nearest Major Market: Riverside
Nearest Secondary Market: Los Angeles